![](https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fcf621324-f9f3-4b10-a567-76eb5e2a72cb_640x714.jpeg)
Source: Zebra IQ (PDF)
Published: September 2020
Gen Z Trends
Who is Gen Z?
Born between 1995 and 2010
3 billion of them worldwide
35% of the global population
The mobile-first generation
What can we learn about them?
62% of their political news comes from social media
90% support Black Lives Matter (a 17-year old built the most widely spread page of resources)
21% feel they spend too much time on TikTok
35% feel like their mental health has worsened during the COVID-19 pandemic
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Did you appreciate the fact today?
This is fascinating--35% of the global population?! I had no idea, but it makes sense when you think about #populationboom since 1994.