October 5: Gen Z Trends
Who is Gen Z and what can we learn about them?
Source: Zebra IQ (PDF)
Published: September 2020
Gen Z Trends
Who is Gen Z?
Born between 1995 and 2010
3 billion of them worldwide
35% of the global population
The mobile-first generation
What can we learn about them?
62% of their political news comes from social media
90% support Black Lives Matter (a 17-year old built the most widely spread page of resources)
21% feel they spend too much time on TikTok
35% feel like their mental health has worsened during the COVID-19 pandemic
Did you appreciate the fact today?
This is fascinating--35% of the global population?! I had no idea, but it makes sense when you think about #populationboom since 1994.