Podcasts — From Niche Internet Community to One-Third of Americans

Source: Andreessen Horowitz Published: May 2019

Source: Andreessen Horowitz
Published: May 2019

Podcasts: From Niche Internet Community to One-Third of Americans

Circulated: May 31, 2019

Americans listening to podcasts:

Ever — grew from 29% in 2013 to 51% in 2019

Monthly — grew from 12% in 2013 to 32% in 2019

Weekly — grew from 7% in 2013 to 22% in 2019

65% of monthly podcast listeners have been listening for less than 3 years. Listeners are generally educated (30% graduate degree & 27% bachelor’s degree), millennials (44%), and slightly more than half are male (56%).

Where podcasts are consumed:

• 48% at home

• 26% in a car/truck

• 12% at work

• 10% other

• 4% at a gym/exercising