Podcasts — From Niche Internet Community to One-Third of Americans
Source: Andreessen Horowitz Published: May 2019
Source: Andreessen Horowitz
Published: May 2019
Podcasts: From Niche Internet Community to One-Third of Americans
Circulated: May 31, 2019
Americans listening to podcasts:
Ever — grew from 29% in 2013 to 51% in 2019
Monthly — grew from 12% in 2013 to 32% in 2019
Weekly — grew from 7% in 2013 to 22% in 2019
65% of monthly podcast listeners have been listening for less than 3 years. Listeners are generally educated (30% graduate degree & 27% bachelor’s degree), millennials (44%), and slightly more than half are male (56%).
Where podcasts are consumed:
48% at home
26% in a car/truck
12% at work
10% other
4% at a gym/exercising