Source: Bazaarvoice
Published: June 2019
N = 1,000 U.S. consumers who plan to shop ‘Black Friday in July’ deals

Prime Day Extends Beyond Amazon

Circulated: July 10, 2019

• Shoppers indicate that they shop outside of Amazon because they find better sales (32%) and because other retailers have physical stores nearby (31%).

• Outside of Amazon, consumers plan to shop at:
  - Walmart 44%
  - Target 40%
  - Best Buy 24%
  - Macy’s 18%

• Amazon’s recent issues with fake product reviews will impact their participation in Prime Day shopping; 37% will be more cautious when they shop at Amazon, and 7% won’t participate in Prime Day at all.

• Consumers are primarily planning to buy apparel (51%), home goods and appliances (48%), and consumer electronics (44%).