Source: Nielsen
Published: August 2018

Pumpkin Spice Sales Growth

Circulated: October 8, 2019

Consumers’ taste for this popular fall flavor is on the rise. Annual sales of “pumpkin” flavored products in U.S. grocery and retail stores reached $489 million, representing a 15.5% year-over-year growth.

This data does not include stores like Starbucks or Dunkin’ Donuts who release pumpkin spice flavors each fall.

Pumpkin flavored products, U.S.:
(year-over-year sales growth)

• 2018: 15.5%

• 2017: 8.0%

• 2016: 10.0%

• 2015: 12.2%