Reasons for Cart Abandonment During Checkout

Source: Baymard Institute Published: March 2019 n = 2,584 U.S. adults

Source: Baymard Institute
Published: March 2019
n = 2,584 U.S. adults

Reasons for Abandonments During Checkout

Circulated: July 19, 2019

  1. Extra costs too high (shipping, tax, fees) — 55%

  2. The site wanted me to create an account — 34%

  3. Too long / complicated checkout process — 26%

  4. I couldn’t see / calculate total order cost up-front — 21%

  5. I didn’t trust the site with my credit card information — 17%

  6. Websites had errors / crashed — 17%

  7. Delivery was too slow — 16%

  8. Return policy wasn’t satisfactory — 11%

  9. There weren’t enough payment methods — 6%

  10. Credit card was declined — 4%