Reasons for Cart Abandonment During Checkout
Source: Baymard Institute Published: March 2019 n = 2,584 U.S. adults
![](https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F54ee8be4-eba9-4ebf-a997-96a63c39cdb3_800x1154.jpeg)
Source: Baymard Institute
Published: March 2019
n = 2,584 U.S. adults
Reasons for Abandonments During Checkout
Circulated: July 19, 2019
Extra costs too high (shipping, tax, fees) — 55%
The site wanted me to create an account — 34%
Too long / complicated checkout process — 26%
I couldn’t see / calculate total order cost up-front — 21%
I didn’t trust the site with my credit card information — 17%
Websites had errors / crashed — 17%
Delivery was too slow — 16%
Return policy wasn’t satisfactory — 11%
There weren’t enough payment methods — 6%
Credit card was declined — 4%