Source: Baymard Institute
Published: March 2019
n = 2,584 U.S. adults

Reasons for Abandonments During Checkout

Circulated: July 19, 2019

1. Extra costs too high (shipping, tax, fees) — 55%

2. The site wanted me to create an account — 34%

3. Too long / complicated checkout process — 26%

4. I couldn’t see / calculate total order cost up-front — 21%

5. I didn’t trust the site with my credit card information — 17%

6. Websites had errors / crashed — 17%

7. Delivery was too slow — 16%

8. Return policy wasn’t satisfactory — 11%

9. There weren’t enough payment methods — 6%

10. Credit card was declined — 4%