Red and Blue Oceans
Source: Harvard Business Review Published: March 2015
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Source: Harvard Business Review
Published: March 2015
Red and Blue Oceans
Circulated: July 15, 2020
The book “Blue Ocean Strategy” argues that lasting success comes not from battling competitors but from creating blue oceans — untapped new market spaces ripe for growth. The red ocean represents bloody fighting by rival competitors over a shrinking profit pool.
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