Red and Blue Oceans

Source: Harvard Business Review Published: March 2015

Source: Harvard Business Review
Published: March 2015

Red and Blue Oceans

Circulated: July 15, 2020

The book “Blue Ocean Strategy” argues that lasting success comes not from battling competitors but from creating blue oceans — untapped new market spaces ripe for growth. The red ocean represents bloody fighting by rival competitors over a shrinking profit pool.