Retailers’ Omnichannel Prioritization
Source: Shopgate Omnichannel Survey Published: February 2019 n = 73 U.S. retailers (median: GMS TTM $50M & 5 stores)

Source: Shopgate Omnichannel Survey
Published: February 2019
n = 73 U.S. retailers (median: GMS TTM $50M & 5 stores)
Retailers’ Omnichannel Prioritization
Circulated: April 9, 2019
Of retailers surveyed by Shopgate about their omnichannel priorities:
61% buy online pick-up in-store
50% a mobile shopping app
45% mobile points of sale
34% allow access to customer data from tablets, smartphones, and desktops
The top benefits from omnichannel capabilities:
Increased sales
Improved customer experience (to meet expectations)
Increase customer lifetime value
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