Source: Shopgate Omnichannel Survey
Published: February 2019
n = 73 U.S. retailers (median: GMS TTM $50M & 5 stores)

Retailers’ Omnichannel Prioritization

Circulated: April 9, 2019

Of retailers surveyed by Shopgate about their omnichannel priorities:

• 61% buy online pick-up in-store

• 50% a mobile shopping app

• 45% mobile points of sale

• 34% allow access to customer data from tablets, smartphones, and desktops

The top benefits from omnichannel capabilities:

• Increased sales

• Improved customer experience (to meet expectations)

• Increase customer lifetime value