Retailers’ Omnichannel Prioritization

Source: Shopgate Omnichannel Survey Published: February 2019 n = 73 U.S. retailers (median: GMS TTM $50M & 5 stores)

Source: Shopgate Omnichannel Survey
Published: February 2019
n = 73 U.S. retailers (median: GMS TTM $50M & 5 stores)

Retailers’ Omnichannel Prioritization

Circulated: April 9, 2019

Of retailers surveyed by Shopgate about their omnichannel priorities:

  • 61% buy online pick-up in-store

  • 50% a mobile shopping app

  • 45% mobile points of sale

  • 34% allow access to customer data from tablets, smartphones, and desktops

The top benefits from omnichannel capabilities:

  • Increased sales

  • Improved customer experience (to meet expectations)

  • Increase customer lifetime value