Seller Central Versus Vendor Central
Circulated: October 30, 2019
Seller Central is a self-service registration process. Sellers controls pricing and assortment. A Seller’s products are listed as “sold by [Seller Name]”.
Vendor Central requires an invite from Amazon. Amazon controls pricing and assortment. A Vendor’s products are listed as “sold by Amazon”.
Fulfillment options vary as described.