September 13: “There’s no guarantee that Amazon.com can be a successful company.”

Jeff Bezos explained his ambitious vision for Amazon in a 1999 interview.

Source: CNBC
Published: July 1999

“There’s no guarantee that Amazon.com can be a successful company.”

Jeff Bezos explained his ambitious vision for Amazon in a 1999 interview.

“I believe that it is very easy to predict that there will be lots of successful companies born of the internet that will have very large market caps. Where we sit today, it is very hard to predict who those companies will be. If Amazon.com is not one of the important lasting companies born of the internet, then we will have no one to blame but ourselves. There are no guarantees.

If you can focus on [the following] then I think you have a good chance:

• Customer experience

• Selection

• Ease of use

• Low prices

• More information to make purchase decisions

• Great customer service”