September 27: TikTok has overtaken YouTube on average watch time

The average American TikTok user on Android is watching 25 hours/month.

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Source: App Annie
Published: September 2021

TikTok has overtaken YouTube on average watch time 

TikTok users are now spending more time watching content than YouTube users are. The data is only from Android users, so it tells a directional (but not full) picture. The average American TikTok user on Android is watching 25 hours/month compared to 23 hours/month on YouTube.

In the UK TikTok is even further ahead! The average TikToker spends 26 hours/month on the app, ahead of a 16 hour average for YouTube users.

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