Smart Speaker Report in the U.S.

Source: NPR Published: January 2019 n = 1,002 telephone respondents

Source: NPR
Published: January 2019
n = 1,002 telephone respondents

The Smart Speaker Report

Circulated: March 18, 2019

21% of people in the U.S. 18+ own a Smart Speaker, or around 53 million people. In the 2018 holiday season, 8% of people in the U.S. got a smart speaker. There were 14 million new smart speaker owners in 2018.

Awareness of “smart speakers”:
Jan 2016–62%
December 2017–75%
December 2018–77%