Source: NPR
Published: January 2019
n = 1,002 telephone respondents
The Smart Speaker Report
Circulated: March 18, 2019
21% of people in the U.S. 18+ own a Smart Speaker, or around 53 million people. In the 2018 holiday season, 8% of people in the U.S. got a smart speaker. There were 14 million new smart speaker owners in 2018.
Awareness of “smart speakers”:
Jan 2016–62%
December 2017–75%
December 2018–77%
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