Smart Speaker Report in the U.S.
Source: NPR Published: January 2019 n = 1,002 telephone respondents
![](https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F22a033be-41eb-49ef-8e88-7275fbf20d39_800x966.jpeg)
Source: NPR
Published: January 2019
n = 1,002 telephone respondents
The Smart Speaker Report
Circulated: March 18, 2019
21% of people in the U.S. 18+ own a Smart Speaker, or around 53 million people. In the 2018 holiday season, 8% of people in the U.S. got a smart speaker. There were 14 million new smart speaker owners in 2018.
Awareness of “smart speakers”:
Jan 2016–62%
December 2017–75%
December 2018–77%