Published: April 2019
n = 1,000 consumers
In-store traffic & mobile customers
· 85% of Americans are shopping in an average of three physical stores each week
· 70% say receiving a personalized offer on their phone that they can use in-store would make them more likely to visit a physical retail location.
· 69% of in-store shoppers would rather consult their phone than a store associate on a review for a product.