“Such things aren’t meant to be easy.” — Jeff Bezos, 1997

Source: Amazon Shareholder’s Letter Published: 1997

Source: Amazon Shareholder’s Letter
Published: 1997

“Such things aren’t meant to be easy.” — Jeff Bezos, 1997

Circulated: April 30, 2019

It’s not easy to work here (when I interview people I tell them, “You can work long, hard, or smart, but at Amazon.com you can’t choose two out of three”), but we are working to build something important, something that matters to our customers, something that we can all tell our grandchildren about. Such things aren’t meant to be easy.