Published: November 2016
Circulated: April 7, 2020
Use SWOT Analysis to assess your organization’s current position before you decide on any new strategy. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats.
Strengths and weaknesses are things that you have some control over and can change (internal).
Opportunities and threats are things that you cannot change but can react to that go on outside your company (external).
Example: Markley’s Dog Daycare
Location: convenient for dog drop off
Brand: customers love the origin story
Scheduling: clients double-booked often
Lack of experience: only 3 months in business
Growing: the pet industry is growing year-over-year
Grooming: a new service customers ask for
On-demand: competitors are offering dog walks booked via an app
Holiday surge: too much demand can lead to disappointed customers