Source: TechCrunch
Published: February 2019

Target Announces Launch of its Curated, Third-Party Marketplace, Target+

Circulated: March 20, 2019

Unlike with Walmart and Amazon’s marketplaces, Target is taking a more curated approach as to how sellers will be added to its program. The retailer says it’s starting with “thoughtfully selected” additions in areas like home, toys, electronics and sporting goods. Third-party purchases are eligible for 5% off on the Target REDcard, free shipping, and in-store returns. Over time, more products and sellers will be added, as Target learns more about guest needs.

Target has 1,850 retail stores in the U.S. compared with roughly 475 Whole Foods stores in the U.S., and more than 4,700 Walmart locations in the U.S. (excluding Sam’s Club).