Source: Salesforce
Published: November 2018

Thanksgiving Trends in Retail

Circulated: November 28, 2018

Trend #1: Shoppers & Retailers are no longer waiting for Black Friday.

• Thanksgiving day traffic rose 11% YoY and revenue rose 18% YoY

• SMS & Push Notifications rose 159% YoY and emails increased 26% YoY

Trend #2: Shoppers turned to their mobile phones.

• 68% of all digital traffic came from mobile phones, up from 62% last year

• Peak time to check deals was 8 to 10 pm local time

Trend #3: Social traffic has drastic growth.

• Traffic incoming from social channels grew by 41% YoY

• Top 5 most-talked-about:
  - Brands: iPhone, iPad, Kindle, Echo, PlayStation 3
  - Products: Starbucks, Vizio, Nintendo, Nike, Apple
  - Retailers: Walmart, Amazon, eBay, Best Buy, Etsy