Source: Slate
Published: December 2000

The Amazon Sweatermen

Circulated: October 25, 2019

In 1999 and 2000, Amazon aired commercials for the holiday season. In the advertisements, a men’s chorus in sweaters would sing with the lyrics visible as subtitles. The inspiration is oft cited as the “Sing Along with Mitch” 1961 sing-along TV show.

Watch throw-back commercials:

• 1999: Got a Lot

• 1999: Two Minutes

• 1999: The Toy Song

• 1999: 24 Days to Go

• 2000: emahtskcblvdt