The Effect of Online Shopping on Grocery Demand
Source: Michigan State University Published: October 2018 n = 34,000 households
Source: Michigan State University
Published: October 2018
n = 34,000 households
The Effect of Online Shopping on Grocery Demand
Circulated: September 13, 2019
When online ordering households are less price-sensitive, spending $49 more per month than when buying in-store. The increase was not evenly distributed as people spent more on nutritious items:
Vegetables +7.4%
Fruit +5.9%
Dairy +3.8%
Oils -4.1%
Drinks -5.2%
Snacks and sweets -13.6%
The lag between ordering online and receiving groceries is thought to encourage healthier choices.