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The Lack of Social Interaction in Social Media
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The Lack of Social Interaction in Social Media

Source: Rivaliq Published: February 2019 n = 1,800 companies

Danny Sheridan
Jan 23, 2020
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Source: Rivaliq
Published: February 2019
n = 1,800 companies

The Lack of Social Interaction in Social Media

Circulated: September 4, 2019

The majority of social media users spend time scrolling and consuming content with minimal social interactions. The engagement rate is the likelihood of a person interacting with a post (e.g. like, comment, share).

Engagement rate on popular social media platforms:

  • 1.60% on Instagram

  • 0.09% on Facebook

  • 0.05% on Twitter

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