The Lack of Social Interaction in Social Media
Source: Rivaliq Published: February 2019 n = 1,800 companies
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Source: Rivaliq
Published: February 2019
n = 1,800 companies
The Lack of Social Interaction in Social Media
Circulated: September 4, 2019
The majority of social media users spend time scrolling and consuming content with minimal social interactions. The engagement rate is the likelihood of a person interacting with a post (e.g. like, comment, share).
Engagement rate on popular social media platforms:
1.60% on Instagram
0.09% on Facebook
0.05% on Twitter
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