![](https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Ff0685f04-2f34-4177-96cc-25d158518ba6_800x979.jpeg)
Source: CB Insights
Published: February 2019
The Love — and Consumer Cash — is Flowing
Circulated: February 13, 2019
This February 14th, Americans are expected to spend $30B on Valentine’s Day gifts and activities, with the most popular gifts including candy (which 52% of people plan to buy), greeting cards (44%), flowers (35%), and a romantic night out (34%).