Source: Nielsen
Published: March 2020
The Rise of Streaming
Circulated: April 6, 2020
Video streaming in US households has surged during the COVID-19 pandemic. Streaming’s share of total TV time reached 23% for the week of March 16, 2020, compared to 14% in the same week a year earlier.
Further, the time spent streaming (as measured by billions of minutes) increased by 120%.
The top streaming services the week of March 16th: