The State of Brand Trust

Source: Morning Consult Published: January 2020 n = 2,200 U.S. adults

Source: Morning Consult
Published: January 2020
n = 2,200 U.S. adults

The State of Brand Trust

Circulated: February 19, 2020

Top-performing brands including Amazon and Google are more well-trusted than most other institutions, public figures, and ideas. The share of Americans who say they trust each of the following “a lot” to do the right thing: