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Source: Morning Consult
Published: January 2020
n = 2,200 U.S. adults
The State of Brand Trust
Circulated: February 19, 2020
Top-performing brands including Amazon and Google are more well-trusted than most other institutions, public figures, and ideas. The share of Americans who say they trust each of the following “a lot” to do the right thing:
![](https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fcf2d73e0-c5c7-4da6-a067-b75b4a640b5e_292x155.png)
![](https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F589101a4-ff9c-4ff8-93fd-f51f7fb14c32_290x150.png)