Source: App Annie
Published: January 2020

The State of Mobile

Circulated: January 21, 2020

Macro-trends for mobile devices in 2019:

• 204 billion worldwide app downloads (+6% YoY).

• $120 billion worldwide app store consumer spend.

• Games make up 72% of app store spend.

• 3.7 hours per day spent in mobile apps by the average Android user (iOS data unavailable).

• $190 billion mobile advertising spend by brands.

Top Apps: Worldwide Monthly Active Users

1. WhatsApp Messenger — Facebook

2. Facebook — Facebook

3. Facebook Messenger — Facebook

4. WeChat — Tencent

5. Instagram — Facebook

6. TikTok — ByteDance

7. Alipay — Ant Financial

8. QQ — Tencent

9. Taobao — Alibaba Group

10. Baidu — Baidu