Source: App Annie
Published: January 2020
The State of Mobile
Circulated: January 21, 2020
Macro-trends for mobile devices in 2019:
204 billion worldwide app downloads (+6% YoY).
$120 billion worldwide app store consumer spend.
Games make up 72% of app store spend.
3.7 hours per day spent in mobile apps by the average Android user (iOS data unavailable).
$190 billion mobile advertising spend by brands.
Top Apps: Worldwide Monthly Active Users
WhatsApp Messenger — Facebook
Facebook — Facebook
Facebook Messenger — Facebook
WeChat — Tencent
Instagram — Facebook
TikTok — ByteDance
Alipay — Ant Financial
QQ — Tencent
Taobao — Alibaba Group
Baidu — Baidu