The State of Mobile

Source: App Annie Published: January 2020

Source: App Annie
Published: January 2020

The State of Mobile

Circulated: January 21, 2020

Macro-trends for mobile devices in 2019:

  • 204 billion worldwide app downloads (+6% YoY).

  • $120 billion worldwide app store consumer spend.

  • Games make up 72% of app store spend.

  • 3.7 hours per day spent in mobile apps by the average Android user (iOS data unavailable).

  • $190 billion mobile advertising spend by brands.

Top Apps: Worldwide Monthly Active Users

  1. WhatsApp Messenger — Facebook

  2. Facebook — Facebook

  3. Facebook Messenger — Facebook

  4. WeChat — Tencent

  5. Instagram — Facebook

  6. TikTok — ByteDance

  7. Alipay — Ant Financial

  8. QQ — Tencent

  9. Taobao — Alibaba Group

  10. Baidu — Baidu