Source: The Everything Store, by Brad Stone
Published: 2014

Third-party Sellers Lead Amazon’s Growth

Circulated: December 18, 2018

By 2000, according to an internal company memo, Bezos was telling colleagues that by the time Amazon got to $200B in annual sales, he wanted revenues to be split evenly between sales from products it sold itself ($2.76B) and commissions that it collected from other sellers who used Amazon.com.