Source: 2018 Amazon Shareholder Letter, submitted by Jeff@amazon.com
Published: April 2019

Physical Gross Merchandise Sales Sold on Amazon by Independent Third-Party Sellers

Circulated: April 11, 2019

The percentages represent the share of physical gross merchandise sales sold on Amazon by independent third-party sellers — mostly small- and medium-sized businesses — as opposed to Amazon retail’s own first party sales.

Third-party sales have grown from 3% of the total to 58%. To put it bluntly:

Third-party sellers are kicking our first party butt. Badly.