Source: Consumer Learning, “Write Like an Amazonian”
Published: November 2018

Tips for Amazon Writers

Circulated: November 17, 2018

1. Use shorter than 30 words per sentence while avoiding clutter words.
   - Due to the fact that → because
   - Totally lacked the ability to → could not

2. Replace adjectives with data.
   - We made the platform much faster vs.
   - We reduced server side tp90 latency from 10ms to 1ms.

3. Eliminate Weasel Words.
   - “nearly all customers”
   - “significantly better”

4. Does your writing pass the “so what” test?

5. If you get a question, reply with one of the four Amazonian answers.
   - Yes
   - No
   - I don’t know
   - A number