Tips for Amazon Writers

Source: Consumer Learning, “Write Like an Amazonian” Published: November 2018

Source: Consumer Learning, “Write Like an Amazonian”
Published: November 2018

Tips for Amazon Writers

Circulated: November 17, 2018

  1. Use shorter than 30 words per sentence while avoiding clutter words.
    - Due to the fact that → because
    - Totally lacked the ability to → could not

  2. Replace adjectives with data.
    - We made the platform much faster vs.
    - We reduced server side tp90 latency from 10ms to 1ms.

  3. Eliminate Weasel Words.
    - “nearly all customers”
    - “significantly better”

  4. Does your writing pass the “so what” test?

  5. If you get a question, reply with one of the four Amazonian answers.
    - Yes
    - No
    - I don’t know
    - A number