![](https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fb4ea0d84-8c47-4a0f-9326-b3f2f92baa18_800x1111.jpeg)
Source: David Perell & Fact of the Day 1
Published: December 2019
Tips for Business Writers
Circulated: July 21, 2020
Replace adjectives with numbers.
- AWS has launched a lot of services in a decade. -> The number of AWS services has grown from 18 in 2011 to 200+ in 2020. (Source)Make sentences concise.
- Due to the fact that -> becauseWrite out acronyms the first time you use them.
- The Framework for the AWS Well-Architected Tool (WA Tool) was updated to respond to user feedback. (Source)Vary your sentence length.
- Keep sentences less than 30 words. (Source)Avoid weasel words that create the impression of meaning.
- “Should result in benefits in the next couple of weeks.” -> “I expect 4% reduction in customer service tickets for cold deliveries over the next 14 days.
- Examples: significantly worse, often, some people, evidence suggestions