Tips for Business Writers

Make sentences concise

Source: David Perell & Fact of the Day 1
Published: December 2019

Tips for Business Writers

Circulated: July 21, 2020

• Replace adjectives with numbers.
  - AWS has launched a lot of services in a decade. -> The number of AWS services has grown from 18 in 2011 to 200+ in 2020. (Source)

• Make sentences concise.
  - Due to the fact that -> because

• Write out acronyms the first time you use them.
  - The Framework for the AWS Well-Architected Tool (WA Tool) was updated to respond to user feedback. (Source)

• Vary your sentence length.
  - Keep sentences less than 30 words. (Source)

• Avoid weasel words that create the impression of meaning.
  - “Should result in benefits in the next couple of weeks.” -> “I expect 4% reduction in customer service tickets for cold deliveries over the next 14 days.
  - Examples: significantly worse, often, some people, evidence suggestions