Travel Trends Among Generations

Source: Expedia Published: January 2018 n = 1,254 U.S. adults

Source: Expedia
Published: January 2018
n = 1,254 U.S. adults

Travel Trends Among Generations

Circulated: March 4, 2020

  • The long weekend (3–5 days) is the most preferred length of time for a leisure trip for Millennials, Gen X, and Gen Z. Baby Boomers are much more likely to travel for a week or longer.

  • 81% of Gen Z travelers feel obligated to send texts to family or a significant other before takeoff and after landing.

  • 57% of Americans are currently saving money for travel. Millennials are the highest age group at 65%.

  • 36% of Gen Z travelers have chosen a destination specifically because they saw postings about the destination on social media.

  • 27% of Millennials have posted a potential trip on social media to canvas opinions before booking!

Generational definitions:

  • Baby Boomers: 1946 to 1964

  • Gen X: 1965 to 1976

  • Millennials: 1977 to 1995

  • Gen Z: 1996 and after (age of 18 minimum for survey)