Published: January 2018
n = 1,254 U.S. adults
Travel Trends Among Generations
Circulated: March 4, 2020
The long weekend (3–5 days) is the most preferred length of time for a leisure trip for Millennials, Gen X, and Gen Z. Baby Boomers are much more likely to travel for a week or longer.
81% of Gen Z travelers feel obligated to send texts to family or a significant other before takeoff and after landing.
57% of Americans are currently saving money for travel. Millennials are the highest age group at 65%.
36% of Gen Z travelers have chosen a destination specifically because they saw postings about the destination on social media.
27% of Millennials have posted a potential trip on social media to canvas opinions before booking!
Baby Boomers: 1946 to 1964
Gen X: 1965 to 1976
Millennials: 1977 to 1995
Gen Z: 1996 and after (age of 18 minimum for survey)