Source: Financial Modeling and Calculating Entitlements (internal link)
Published: November 2018

Understanding Your Size of Market

Circulated: July 16, 2019

Regardless of what product or service you work on, it is important to understand your size of market to think about the bigger picture of Amazon.

The following questions can shape our thinking about how we serve our customers:

• How is our growth rate compared to Amazon’s?

• How many Prime customers use my service?

• What is the regional breakdown of our revenue compared to Amazon’s?