US Digital Ad Market (Could it grow bigger than AWS?)
Source: eMarketer Published: September 2018
Published: September 2018
U.S. Digital Ad Market
Circulated: January 16, 2019
Advertisers will spend $4.61 billion using Amazon’s platform this year, a 144.5% increase from last year*. That will give Amazon a 4.1% share of the US digital ad market — leapfrogging Microsoft and Oath to the №3 digital ad firm in the country this year.
Share of U.S. digital ad market, 2018
Google — 37.1%
Facebook — 20.6%
Amazon — 4.1%
Microsoft — 4.0%
Oath — 3.3%
*Some growth due to accounting changes Amazon has made.