Why Amazon Can Start Businesses From Scratch

Source: AMZN Letter to shareholders Published: April 2007

Source: AMZN Letter to shareholders
Published: April 2007

Why Amazon Can Start Businesses From Scratch

Circulated: February 21, 2020

Amazon’s culture is unusually supportive of small businesses with big potential, and Jeff Bezos believes that it’s a source of competitive advantage.

“I remember how excited we were in 1996 as we crossed $10 million in book sales. Today, when a new business inside Amazon grows to $10 million, we grow from $10 billion to $10.01 billion. It would be easy for the senior executives who run our established billion dollar businesses to scoff. But they don’t. They watch the growth rates of the emerging businesses and send emails of congratulations. That’s pretty cool, and we’re proud it’s a part of our culture.” — Jeff Bezos