Source: 2002 Letter to Shareholders
Published: 2003
Why Amazon.com is Peculiar
Circulated: June 7, 2019
In many ways, Amazon.com is not a normal store:
We turn our inventory 19 times in a year.
We personalize the store for each and every customer.
We trade real estate for technology (which gets cheaper and more capable every year).
We display customer reviews critical of our products.
You can make a purchase with a few seconds and one click.
We put used products next to new ones so you can choose.’
We share our prime real estate — our product detail pages — with third parties, and, if they can offer better value, we let them.