Source: 2002 Letter to Shareholders
Published: 2003

Why Amazon.com is Peculiar

Circulated: June 7, 2019

In many ways, Amazon.com is not a normal store:

• We turn our inventory 19 times in a year.

• We personalize the store for each and every customer.

• We trade real estate for technology (which gets cheaper and more capable every year).

• We display customer reviews critical of our products.

• You can make a purchase with a few seconds and one click.

• We put used products next to new ones so you can choose.’

• We share our prime real estate — our product detail pages — with third parties, and, if they can offer better value, we let them.