“Don’t just swipe right, get married.” — Jeff Bezos

Source: Amazon’s 2014 Letter to Shareholders Published: Q1 2015

Source: Amazon’s 2014 Letter to Shareholders
Published: Q1 2015

“Don’t just swipe right, get married.” — Jeff Bezos

Circulated: September 19, 2019

A dreamy business offering has at least four characteristics. Customers love it, it can grow to a very large size, it has strong returns on capital, and it’s durable in time — with the potential to endure for decades. When you find one of these, don’t just swipe right, get married. We are now happily wed to what I believe are three such life partners: Marketplace, Prime, and AWS.