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January 12: Community-driven businesses
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January 12: Community-driven businesses

Community-driven businesses create spaces for consumers to create value for one another.

Danny Sheridan
Jan 12
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Source: Lenny’s Newsletter
Published: November 2021

Community-driven businesses

More and more companies are asking users to “join the community” whether that be on Slack, Discord, or a forum. Community-driven businesses create spaces for consumers to create value for one another. 

“To build an audience, you help people.
To build a community, you help people help each other.
”

- David Spinks, co-founder of CMX

Community unlocks the ability to scale value creation, with a relatively small team. For example:

  • It’s how Duolingo is able to run 2,600 events every month with a community team of three people. (video)

  • It’s how 83% of questions asked by Salesforce customers are answered by other customers. (read more)

  • It’s how a subreddit with 155,000 members helps Notion users exchange ideas for how to be more successful with the product. (r/Notion)

  • It’s how Instant Pot’s 3.1M member Facebook group shares recipes and helps each other troubleshoot problems.(read more)

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JAF
Jan 12

It would be interesting to see a companion fact about how company's manage community/forum content. It's often a source of concern for the publisher/brand

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