5 Comments
May 16, 2022Liked by Danny Sheridan

What's a "unit" of plant based meat? Is that weight or volume and how does it compare to actual meat?

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Think adding comparison to beef/chicken/pork price per unit would help provide valuable context, along with clarifying that the price is for US (based on Statista link report title).

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It will be interesting to see whether the beef industry reacts to the term plant based meat the same way the dairy industry reacted to almond-based milk... the products attempting to replace milk with non-dairy substitutes can't be called milk... so what will these plant-based protein products end up being called? ;-)

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