May 16: Adoption of plant-based meat (part 1 of 2)
71% of US adults report having tried a plant-based meat alternative in 2021.
Source: Statista
Published: November 2021
Adoption of plant-based meat (part 1 of 2)
Plant-based meat is becoming mainstream. 71% of US adults report having tried a plant-based meat alternative in 2021.
The average price of plant-based meat is declining as the demand increases.
Meat substitute average price per unit in the US from 2013 to 2022
Bonus: Prices are expected to go as low as $9.61 per unit by 2026.
Year: 2013
Price ($USD): 21.52
Year: 2014
Price ($USD): 20.89
Year: 2015
Price ($USD): 19.93
Year: 2016
Price ($USD): 19.19
Year: 2017
Price ($USD): 18.59
Year: 2018
Price ($USD): 18.03
Year: 2019
Price ($USD): 16.44
Year: 2020
Price ($USD): 17.66
Year: 2021
Price ($USD): 15.36
Year: 2022
Price ($USD): 13.00
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What's a "unit" of plant based meat? Is that weight or volume and how does it compare to actual meat?
Think adding comparison to beef/chicken/pork price per unit would help provide valuable context, along with clarifying that the price is for US (based on Statista link report title).