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Jimmy Huang's avatar

is this what happened to the fire phone? however, doing so did we do a calculated risk on the customer experience with interacting with the incomplete device? and how does "ship it" affects the brand reputation? as a consumer i always wanted a smooth user experience instead of having to spend money on something that may not live up to the standard

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Danny Sheridan's avatar

Jimmy, this touches upon the fine balance between Insist on High Standards and Bias for Action. There's no "right" answer- though leaders need to make a decision. The lesson here suggests that you should lean into bias for action, but have the ability to quickly deliver top requested features post-launch in order to Earn Trust.

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